VIP Tires & Service Opens New Location in Barre, VT

VIP Barre location opened on November 8th in time for the winter season

VIP Tires & Service opened their 74th location at 2287 Berlin State Highway, in Barre, Vermont, on November 8, 2024. The new store will be celebrated with a grand opening and customer appreciation event on Tuesday, November 19. Activities will be underway from 8 a.m. to 5 p.m., including live radio broadcasting, food from Taste VT catering, giveaways and a ribbon cutting ceremony that will take place at 11 a.m. Attendees will be able to meet VIP’s Barre team as well as company executives throughout the day.

This is VIP’s sixth location in Vermont, with other VIPs located in Burlington, Shelburne, Williston, Rutland and Bennington. This location, like all VIP stores, sells tires in addition to offering a full range of automotive services and is staffed with automotive professionals certified by Automotive Service Excellence (ASE) and Tire Industry Association (TIA). The Barre store is managed by Nick Haskins and employs eight employees, with plans to eventually employ a team of 12.

Formerly a Volkswagen-Mazda new car dealership, the approximately 13,000-square-foot building in Barre has been renovated by VIP Tires & Service to include a remodeled customer lounge, an expanded shop with all new state-of-the-art equipment and the conversion of office spaces into a dedicated tire storage area. The shop is outfitted with eight (8) service bays.

“We are really excited to be opening another VIP location to serve the great Vermont residents in the Barre-Montpelier region. This has been a target area for us, and it’s a perfect complement to our existing Vermont locations, all providing great deals on tires and our full range of VIP automotive services. This also marks VIP’s 74th location across New England, so our customers can drive anywhere in the region and know that they can turn to VIP if their vehicle needs service. This new store also gives a few of our team members promotion opportunities, which is always great to see,” said Tim Winkeler, president and CEO of VIP Tires & Service.

Opening during winter tire season, VIP will be offering a buy three, get one free sale on all tires from Tuesday, November 19, through Sunday, November 24 at the Barre location.