VIP Tires & Service opens 61st store in Brookline, MA

VIP Tires & Service Expands in Massachusetts with New Brookline Store

First VIP Store to Open in Boston Suburbs

VIP Tires & Service celebrated the opening of its new store in Brookline, Massachusetts today, making it the

ld buildings and hiring within the community, and that’s just what we did to make the Brookline opening a reality. We look forward to meeting local residents and hope they can experience what makes our tires and service offerings different than other stores.”

company’s fifth store in the state and 61st in New England. The new store is located at 128 Boylston Street, and officially opened on Monday, November 9, 2020 to the public. The company celebrated today with a ribbon-cutting ceremony and a special discount for new customers – buy three tires, get one free.

“VIP has experienced a lot of growth in 2020, and we’re excited that Brookline is part of that expansion,” said Tim Winkeler, President and Chief Executive Officer of VIP Tires & Service. “With humble Maine roots, it’s important for our business to invest in the communities we serve – we do this by renovating o

VIP Renovates Existing Brookline Tire Facility

With the goal of investing in a space that already existed, VIP began renovations on an old Liner Tire facility in July 2020. Today, the finished 9,000 square-foot space features four service bays, seven lifts, and onsite tire storage space for 2,000 tires. VIP focuses on reducing wait times, providing accessibility to a broad array of tire manufacturers and price points, and holding large tire inventories onsite so customers can expect immediate tire installation after choosing their desired brand.

All VIP Tires & Service locations offer a tire shop and full-service automotive repair, with everything from brake repair, to preventative maintenance, muffler and exhaust repair, multi-point vehicle inspections, wheel alignments, state inspections, and oil changes. In addition to providing superior auto and tire services, VIP is very customer-focused and wants to ensure an exceptional in-store experience. The open concept customer waiting area features a laptop bar with multiple seats and individual plug-ins, a coffee and tea bar, renovated restrooms, and a TV sitting area, making it easy for individuals to stay connected to work and family while they wait for their vehicle. Additionally, the waiting area holds 40 tires on display so customers can see and touch different models before making their purchase decision.

Jovani LeJeune, an experienced automotive service manager, recently joined the VIP team as Manager for the Brookline store and will be overseeing all operations at the location. When this VIP location is fully staffed, customers will be greeted by a nine-person team including LeJeune, an Assistant Manager, a Service Writer, three Installation Technicians, two ASE Certified Technicians, and one ASE Master Technician. VIP is currently seeking local applicants to fill some open positions – please apply online by visiting www.vipauto.com.

Store hours of operations are Monday through Saturday 7:30am to 6pm and Sunday 9am to 4pm. VIP has numerous store locations, including 19 in New Hampshire, 5 in Massachusetts, 2 in Vermont, and 35 in Maine.