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Competitive Edge with Montel Williams

Written by: Colleen Chassie
Competitive Edge with Montel Williams

VIP Tires & Service President and CEO, Tim Winkeler, shares in the premiere episode of Competitive Edge just how he has transformed the culture of his business in order to stand out from his field competition.

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All-Season
All-Weather
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All-Season

All-Season tires are versatile and suitable for warm and cool climates, but not recommended for extreme hot or cold weather conditions because of specific rubber components.

All-Weather

Like their name suggests, all-weather tires are versatile and can perform well in a variety of weather conditions and can be severe snow-rated.

All-Terrain

With bigger treads than traditional all-season tires, all-terrain tires allow for both on and off-roading capabilities.

Winter

Winter tires are manufactured to perform well in snow, ice, sleet and other cold weather conditions. Winter tires are typically soft, with an intricate grooved tread pattern — made for holding compacted snow and creating traction — and are severe snow-rated.