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We get it: Your car is your life. As New England’s leader in all things tires and service since 1926, the Quirk family & VIP make your life even easier.

Business Card from Quirk Tire Co. established 1926
It's a Family Business

Since 1926, the Quirk family and VIP Tires & Service have been the place where New Englanders turn for the tires and professional auto service they need to keep their vehicles running at peak performance. We guarantee the lowest tire prices, provide exceptional services, and provide many FREE services, including tire safety inspections, brake inspections and alignment checks. In addition to the services we provide, we offer a variety of warranties that give you peace of mind regarding the investments you make in your vehicle.

For 100 years since the business’s beginnings, the heart of VIP’s success has been our people and our core values of integrity and respect. And, for four generations of family ownership, VIP has guaranteed the lowest price. We have it all: Tires from a wide selection of major brands (with a 200 percent lowest tire price guarantee); auto repair, including services like oil changes and diagnostics; routine maintenance, such as air conditioning repair and battery replacement; and state vehicle inspections. From gas-powered cars to electric and hybrid vehicles, VIP professionals bring expertise across the board.

Barre Vermont Hero Image
Earning Automotive Customers for Life

Today, VIP is northern New England’s largest privately held automotive service provider and tire dealer. Based in Auburn, Maine, we operate nearly 80 locations across Maine, New Hampshire, Vermont, Connecticut and Massachusetts. Each store is staffed with Automotive Service Excellence (ASE) and Tire Industry Association (TIA) certified automotive professionals seven days a week. Our mission is to earn automotive customers for life.

We are in the people business, not the automotive business. For VIP, our customers — YOU — are everything. We are known for our customer service — seven days a week, with no exceptions. Some VIP team members are even Master and World Class Technicians, bringing the highest level of service in the industry and minimizing wait times on a daily basis. From scheduling appointments online to offering industry-leading parts and labor warranties, VIP is the one-stop shop for your auto service needs, and we adapt with the times to harness today’s technology.

Check Presentation to Make a Wish Maine
Doing Well and Doing Good

At VIP, we know that the bottom line isn’t everything. We don’t just do well; we do good. Since 2008, VIP employees have donated more than $1.6 million to Make-A-Wish® in support of its selfless dedication to young children who face life-threatening medical conditions. As the largest corporate partner of Make-A-Wish® Maine and a supporter of other worthy organizations across the region, VIP is committed to and involved with every local community we serve. We also offer our prestigious “Presidential Award” to employees who live the VIP culture, serve others and deliver top performance.

Garage Gurus Training at the Stratham, NH location
Serving Employees to Serve YOU

We understand that serving you is impossible without properly looking after our employees, who make VIP the family it is today. Professional development is a top priority of ours, turning line workers into managers and providing our leaders with the best possible resources. By creating a true sense of camaraderie, our aspiring professionals and their managers truly feel seen and heard, translating a healthy workplace culture into the customer service that New Englanders have come to know and trust.

From our annual managers conference to the daily hustle and bustle, we are always focused on training as a key component of culture. This is a personal mission for VIP President and CEO Tim Winkeler, who has been in the automotive business throughout his nearly 35-year career, rising in the ranks and helping others do the same.

Together, VIP will continue to be there for the people of New England — part by part, service by service, community by community — wherever that may be. We look forward to building on our momentum for many more generations to come.

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All-Season
All-Weather
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All-Season

All-Season tires are versatile and suitable for warm and cool climates, but not recommended for extreme hot or cold weather conditions because of specific rubber components.

All-Weather

Like their name suggests, all-weather tires are versatile and can perform well in a variety of weather conditions and can be severe snow-rated.

All-Terrain

With bigger treads than traditional all-season tires, all-terrain tires allow for both on and off-roading capabilities.

Winter

Winter tires are manufactured to perform well in snow, ice, sleet and other cold weather conditions. Winter tires are typically soft, with an intricate grooved tread pattern — made for holding compacted snow and creating traction — and are severe snow-rated.